Learn about our Team

We are a team of dedicated professionals, ready to take your program to the next level of greatness!

Matt Johnston

Matt Johnston

Project Manager

A Project Manager with an entrepreneurial background who sees the IDSP program as a customer-focused program that serves motorists. Matt is a charismatic leader with a strong track record of performance in turnaround and complex organizations, who utilizes keen analysis, insights and team approach to drive organizational improvements and implementation of best practices. Mr. Johnston has been on the federal MUTCD committee for six years and serves the guide sign committee responsible for making recommendations on the MUTCD.

David Alley

David Alley

Marketing & Innovation

David Alley has 20 years experience in marketing, brand management, innovation, and convergent media. David is a customer advocate who tries to make all the rules and regulations that govern the IDSP program easier to understand. David is credited for much of the success of the Texas Logo program for the last ten years. David is married with two young toddlers at home.

Tyler Starr

Tyler Starr

Director of Operations

Tyler Starr has 10 years experience in operations, sign asset management, fabrication, & logistics. Tyler has a passion for managing innovative roadway signage that drives motorist awareness. He oversees all field operations, logistics, and maintenance and is committed to under promising and over delivering.

Katheryn C Huynh

Katheryn C Huynh

Controller - Lean Six Sigma

Experienced Controller with 6-Sigma experience and proven record of establishing cross-functional partnerships to deliver stellar results. Agile strategic leader driving operations improvement within manufacturing, sales, analytics and business development areas of private, public corporations, and state government agency. Accountable for multi-million dollar budgets and allocating resources to exceed profit and sales goals. Particularly adept at streamlining processes, reorganizing resources and budgets, and leading large projects to success.

Leah Rose

Leah Rose

National Account Manager

Leah Rose is the point person for National accounts and large franchises. She listens to clients needs and can find a solution to every problem. Her clients include Craker Barrel, Chick-fil-A, Waffle House, and McDonald’s.

Curtis Ford

Curtis Ford

CEO

Decisive leader with a strong track record of performance in turnaround and high-paced organizations, who combines a powerful blend of technology vision and business acumen resulting in the consistent development of powerful business strategies supported by cost-effective processes. Mr. Ford is the vision behind the success of the Texas Logo Program.

Trever J Hershey

Trever J Hershey

Field Operations Manager

Trevor is a highway signage expert that enjoys all facets of the IDSP program. Trevor is an exceptional team leader that understands the importance of deadlines and being able to be solution-oriented.

Norbert Trejo

Norbert Trejo

Account Executive

Norbert Trejo is an Account Executive with 10 years of sales and customer service experience with a specialization in Sign Management programs. Norbert worked in sales and is very knowledgeable in customer-relationship management, identifying customer needs, and closing sales in Sign Management programs.

Jason Raborn

Jason Raborn

Field Technician

Jason Raborn is known as the "King of the road" for the countless miles he drives every year servicing highway signage and looking for new locations. Jason is an expert in signCAD, CAD, and is GIS analyst that has a photographic memory.

Cory Kirksey

Cory Kirksey

Accounting

Cory Kirksey is an accounting specialist with 14 years of experience in accounts payable, call center, customer service, data-entry, record keeping, billing, collections, cash management, invoicing, payment processing, and point of sales. Cory is highly energized and is ready to tailor her skills to meet the needs to the various departments that she supports.